Facebook Pages - Word of Mouth 2.0

Facebook Pages - Word of Mouth 2.0

Facebook Pages can be used to promote your product, brand or website. You can use it as an interactive mini-web page that will create more traffic and interest in your chosen field.

A facebook page is separate from that of a profile. Nobody can see your individual page without adding you as a friend. Use a facebook page to upload photo's, add video's, flash content and more. Engage your readers/customers with interactive content hosted on a reputable website.

The benefit of a facebook page is that there's less programming involved then doing it yourself. Facebook is already an established platform and has many developers creating new applications everyday. If you were looking for a specific application you could hire somebody to develop one for you. However there are 1000's of relevant applications you can use already.

The Gift Creator

Your application can have as many items as you want, you can add more later too. Be sure to use quality images to encourage people to use your application and send gifts to their friends.

http://apps.facebook.com/giftcreator/?new=1&target=builder1

Choose a creative name for your app that applies to the images you have available for gifts. You could choose images relevant to your product or website. As more people install the gift creator you've developed, more people will be come aware of you, expanding your market with relatively no cost.

Creating a Facebook Page

http://www.facebook.com/business/?pages

It's worth noting how many large companies have created Facebook Pages already. This feature of Facebook is less than a year old, so it's still a great time to get started. Every kind of business is already looking into facebook pages, from Music Bands, to Phone companies (Verizon), celebrities and Presidential Candidates, everybody is creating and establishing a presense on facebook pages.

Advantages

With Myspace and Facebook being the top Social Networking websites, it's difficult for web developers to create any kind of competition. People are getting tired of creating their 50th social networking profile, and most people will just add you to their current social favourite. Using Facebook, people have already built their profile and can add your page. The activity from the use of your page will show up in their News Feed, and it's possible their friends will see this when they log in, and may explore your page also. It's Web 2.0 Word of Mouth Advertising.

Facebook already administers profiles for inappropriate content, and copyright infringement. Think of the admin taken out of your time by letting facebook do it for you.

It's FREE.

Disadvantages

You're using facebook, which for the meantime is popular, however viewers in the US are reducing. You're only as popular as the platform you are using. Your competitors can do the same thing. If you run a website about sports, and you create a facebook page relevant to that site, fellow sports related sites can replicate the same as you, and install the same applications within a day or two.

By developing your website to be more interactive for your customers, it would potentially make it harder for the competition to catch up.

Be weary of application overload. Have you noticed how many requests you get on your own individual facebook profile in a week or two? You can log in and find 27 different requests causing an overload, and a lot of rejected requests. Choose applications relevant to your content, and to your readers. They will respect you for it, and it will keep them coming back to you.

Facebook Pages are a great way to further your presense online. How you use your page is up to you, but be sure to read Facebook's terms and conditions as to what you can and cannot post on your page. Do not use copyrighted material or images, if caught this could lead to a bad reputation, and you'll be back behind where you started. Don't let it be your only method of promotion, because when users steer away from facebook into the next 'big' thing, you could get left behind.

A holiday is acceptable but don't let your page get stagnant, people will loose interest. Keep your page updated with fresh content, and interact with the fans on your page.

Check out WinosPlace.com's page on Facebook, perhaps you'll add them as a fan.